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The strategic brand management process revolves around this aim. This process involves planning, executing, and controlling marketing and branding strategies and activities to build, measure, and control brand equity.

Brand Implementation

Brand Architecture

Brand Strategy

Product Development

Market Research

Cooperative Identity

Brand Management

Brand management is a function of marketing that makes use of strategies and techniques to analyze and plan how the brand is perceived in the market. It aims to increase the overall perceived value of the brand in the long run and build a loyal customer base through positive brand associations.

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Features & Benefits

While the tangible elements of brand management include the product and its price, packaging, shape, color, etc., the intangible elements that also play a major part in selling it and building a long-term experience are

  • Brand Equity

    It’s the value of the brand as a separate asset.

  • Brand Image

    It is an aggregate of beliefs, ideas, and impressions that a customer holds regarding the brand.

  • Brand Positioning

     Positioning is the unique space a brand occupies in the brains of the customers

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  • Brand Associations

    The images and symbols associated with a brand or a brand benefit

  • Other Brand Elements

    Elements like brand personality, communication elements, etc.

  • Brand Identity

    Anticipating and accommodating new brand identity needs

Planning And Implementing Brand Marketing Programs

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brand name, logo, symbols, characters, packing, and tagline. These are usually the first things customers will come across before actually trying the product.

Choosing the brand elements

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supporting marketing programs and the way the brand is integrated into them

Choosing the marketing activities

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the country of origin, the channel of distribution, etc. These are usually other entities that have their associations. They result in lending their associations to add to the planned positioning.

Leveraging secondary associations

Measuring and Interpreting Brand Performance

Conducting Brand Audits

Designing Brand Tracking

Establishing A Brand Equity Management System

Growing And Sustaining Brand Equity

Defining brand architecture

Managing brand equity over time

Brand reinforcement and revitalization